The Empowering Consumers Directive: turn your obligations into a tool for building trust with Ecocert

The European Empowering Consumers Directive marks a turning point for your communications. Your environmental and social claims can no longer simply be appealing—they must be clear, substantiated, and verifiable.

In this new context, transparency is no longer just a regulatory requirement—it’s a competitive advantage. By backing your messages with solid evidence, you safeguard your communications while sustainably strengthening your customers’ trust and loyalty.

• Claims under increasing scrutiny

Packaging, websites, social media: all your communications are affected. Generic messages like “sustainable” or “responsible” are no longer sufficient if they aren’t backed by *explicit and accessible evidence.

Your challenge is now straightforward: align your messages with solid, understandable, and credible evidence.

• A change that impacts your entire organization

The Empowering Consumers Directive doesn’t just affect your communications. It requires you to thoroughly restructure how you manage your claims.

Specifically, you must:

📌 map out your claims

📌 identify high-risk messages

📌 structure the relevant evidence

📌 ensure consistency between your practices and your communications

This effort involves your marketing, CSR, procurement, and legal teams. Responsible communication becomes a strategic priority across your entire company.

• Ecocert: a trusted partner to secure and enhance your commitments

In this context, relying on an independent third party allows you to turn a regulatory requirement into an opportunity.

With its expertise in auditing and certification, Ecocert helps you:

➡️ gain a practical understanding of the directive’s requirements through training

➡️ learn how to formulate clear, robust, and compliant claims

➡️ leverage recognized standards and labels

➡️ verify your evidence to ensure the consistency of your messages

📌 Learn more about our 4 offers: Ecocert Group | claim check These offers are complementary: beyond risk management, they help strengthen the credibility of your communications.

• Turn compliance into a competitive advantage

The Empowering Consumers Directive is redefining the rules of the market. In the future, the most credible companies won’t be the ones that communicate the most… but the ones that provide the best proof.

By structuring your claims today with Ecocert, you’ll get a head start: you’ll secure your practices, reassure your customers, and sustainably highlight your commitments with a trusted third party.

Looking to ensure the validity of your claims and prepare for the requirements of the Empowering Consumers Directive? Talk to an Ecocert expert and identify the strategies best suited to your business: 📧 claimcheck@ecocert.com

➡️ To attend our next webinar on the Empowering Consumers Directive, click here: EmpCo Directive: How can you secure your environmental & social claims while strengthening consumer trust? Registration is now open!