Growing with Purpose through COSMOS Organic Certification - Magic of Nature x Ecocert interview

For Magic of Nature, organic is not simply a claim, but a deliberate choice that shapes every step, from ingredient sourcing to production. The Indonesian brand has chosen COSMOS Organic certification to put its “Intentionally Organic” philosophy into practice. As an independent certification body, Ecocert audits and certifies its compliance with the COSMOS Organic standard, providing a strong foundation for the brand’s future growth.

Discover our inspiring interview with founder Sri Dayawati Hadisuwito!

•  1. Why did you choose COSMOS certification?

Magic of Nature began from a very personal need. With sensitive skin and a background in agriculture, I wanted to create body care that I could genuinely trust and feel comfortable using every day.

From the beginning, I believed that quality starts long before a product reaches the bottle. It begins with how ingredients are grown and selected, and continues through formulation and production. That is why we chose to build Magic of Nature according to COSMOS Organic, an internationally recognised standard for organic cosmetics.

For us, Intentionally Organic means making deliberate choices at every stage and holding those choices to a recognised standard. COSMOS gives us a clear framework for doing that, while certification by Ecocert provides independent verification that those standards are being met.

From the beginning, Magic of Nature was built with a bigger vision in mind. Born in Indonesia, the brand aspires to create organic body care products that can stand confidently alongside global brands.

• 2. What does being certified change for you on a day-to-day basis, particularly in terms of ingredients, formulations and production? COSMOS Organic gives structure and discipline to the way we work, guiding our choices from ingredients and formulation to manufacturing and documentation.

For Magic of Nature, this feels deeply aligned with our journey. We built our products from the ground up to better understand, control, and care for what eventually touches the skin.

Certification gives our intention a clear, measurable framework. It keeps us accountable across every decision, from sourcing and formulation to production. For us, this is Intentionally Organic in practice: making organic part of how we work every day.

• 3. How do you communicate about your Ecocert COSMOS Organic certification to your customers and consumers? We communicate our certification as proof of the philosophy behind Magic of Nature.

Our philosophy, Intentionally Organic, is about the choices we make from ingredients and formulation through to production. COSMOS Organic gives consumers a recognised standard behind those choices, while Ecocert provides the independent certification that verifies our compliance with that standard.

We want consumers to understand that when they see COSMOS Organic by Ecocert on a Magic of Nature product, it represents more than a certification logo. There is a defined international standard and an independent certification process behind it.

Through our packaging, digital channels, retail experience, and brand communications, our role is to make that standard easier to understand and relevant to something very personal. It is what people choose to put on their skin every day.

• 4. What’s next for Magic of Nature now that you are certified? Certification is an important milestone, but for us it is also a foundation for what comes next.

Our focus is to continue developing products with the same level of intention and discipline, while introducing more people to a different way of thinking about body care; starting with greater awareness of what touches their skin every day and understanding the standards behind it.

We also see COSMOS Organic as particularly relevant to Magic of Nature’s longer-term growth. We are an Indonesian-born brand, but we do not intend to think only within the local market. Building according to an internationally recognised standard from the beginning gives us a common language of organic integrity that can be understood across markets.

As Magic of Nature grows beyond Indonesia, we want the same principle to remain constant: to grow without compromising the standards we started with.

• 5. Could you share a few words about your experience with Ecocert? Working with Ecocert has helped us translate our intentions into something measurable and independently verified.

The certification process requires us to look closely at how our products are developed and produced, and to ensure that the choices we make remain aligned with the COSMOS Organic standard.

For a growing brand like Magic of Nature, that independent perspective is valuable. It strengthens the discipline within our own process, while giving consumers greater confidence in the organic claims we make.

We are proud to have Ecocert as part of our journey. As Magic of Nature continues to grow, including our ambition to reach consumers beyond Indonesia, having our products certified according to COSMOS Organic gives us a strong and credible foundation to build from.

Brand Logic

Intentionally Organic is how we turn intention into a standard, from how we source and formulate to how we make every Magic of Nature product.

INTENTIONALLY ORGANIC We deliberately chose how Magic of Nature would be built.

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GLOBAL STANDARD Those choices follow COSMOS Organic requirements.

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INDEPENDENTLY VERIFIED Ecocert audits and certifies our compliance.

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GLOBAL READINESS The same standard can support Magic of Nature as it enters new markets.

"As Magic of Nature grows beyond Indonesia, COSMOS Organic gives us a standard that can travel with us, one that is recognised and understood across markets."