A world in transition
Faced with environmental challenges, the cosmetics sector faces many challenges. Designing cosmetics means using resources that can affect the earth, fauna and flora. Today, more and more companies want to control their environmental impact and opt for manufacturing techniques that consume less and are more respectful of nature. This consideration goes hand in hand with consumers' desire to consume less but better. The development of natural and organic cosmetics that are transparent and respectful of the environment is therefore a major challenge for all players in the sector.
More responsible consumers
Studies prove it: 72% of respondents to the ADEME X Greenflex 2022 barometer change their habits in favour of responsible consumption. This new trend is also very present in the cosmetics sector. Today's beauty is closely linked to well-being and relaxation, but also to respect for oneself and the world around us. In recent years, consumers have become more vigilant about what they apply to their skin and hair. On online sales websites or in physical shops, "green" products are multiplying. But beyond the "green" aspect, a responsible product must respect strict criteria.
Towards more sustainable production practices...
What exactly is a sustainable cosmetic product ?
Today, a cosmetic that respects the health of consumers and that has been produced with respect for the environment is a prerequisite. Professionals of the sector are aware of this and more and more brands are committing themselves, by proposing a complete eco-design approach that goes far beyond a simple selection of ingredients of natural or organic origin.
The easiest way to identify sustainable cosmetics is to trust the labels. Certification is a guarantee of quality, proves a company's willingness to take a honest and rigorous approach, and makes it easier for consumers to find natural products made from organic ingredients.
Opting for the certification of your cosmetic product means proving your commitment to your customers. It means choosing transparency and respect. It means moving towards a more virtuous beauty, and making it identifiable to everyone.
Ecocert, committed to responsible cosmetics .
Ecocert, which has been committed to more responsible cosmetics for over 20 years, developed the first standard for organic and natural cosmetics, then the international COSMOS standard.
COSMOS certification provides numerous guarantees centred on environmentally friendly manufacturing, responsible use of natural resources, the absence of GMOs and the use of recyclable packaging.
Find out more about the COSMOS label
In 2022, Cosmetics certification with Ecocert means :
What about ethical cosmetics ?
Beyond the organic and natural aspect of the product, consumers are tending towards more ethical consumption, by choosing products that also respect social and economic commitments.
In cosmetics, the use of plant-based raw materials leads brands to take an interest in the producers and in the entire chain that works the raw material. Choosing to commit to a fair trade approach strengthens the partnership throughout the supply chain. In this sense, the Fair for Life label will enable brands to add value to the raw materials they use in their cosmetic products.
Our article on ethical cosmetics
In conclusion, consumers are increasingly aware of the environmental impact of their consumption. In search of healthy products, cosmetic brands have every interest in adopting a more sustainable approach, to become the key players in tomorrow's beauty.
Discover our entire Ecocert multi-solution offer towards sustainability !