WHAT IS THE PURPOSE OF RAINFOREST ALLIANCE CERTIFICATION?
The Rainforest Alliance focuses on protecting land and forests in ways that advance the rights and prosperity of rural communities. When a product or ingredient is Rainforest Alliance Certified, it means that it meets three principles of sustainability: social equity, environmental responsibility and economic viability of farming communities.
This label is intended to small and large farms (Producers, Grower groups); single site and multi-site organizations (Processors, Importers or Exporters, Brands, Distributors) for the following categories of products: Coffee, Cocoa, Tea, Fruits, Nuts, Vegetables, Cut flowers (and Herbs/Spices under the chain of custody scope).
The Rainforest Alliance provides regular updates!
In January 2018, UTZ merged with the Rainforest Alliance. The Rainforest Alliance 2020 Certification Program is born after this merger and entered into force since July 1st, 2021.
CHANGES WITH RA 2020
Here are some of the main advances for people and nature in the new 2020 Certification Program:
SYMBOL OF THE FROG
Frogs can be found on every continent on the planet! (Except the Arctic). More precisely, this species is found in places where the ecosystem is "natural, balanced and vigorous". Scientists call them "bioindicators". In other words, the environment and a healthy frog work together. When one is present, the other is automatically present. The animal is an "international symbol of sustainability" for the label.
RAINFOREST ALLIANCE 2020 x ECOCERT
Since July 2021 Ecocert can conduct audits and provide certification services for the Rainforest Alliance 2020 Certification Programme. As a certification body, Ecocert certifies "farms, farmer groups and companies”. They ensure that certified groups are in line with the Rainforest Alliance's sustainable agriculture and chain of custody/monitoring standards.
2021: Ecocert is authorized to start auditing under Rainforest Alliance 2020
+500 projects certified by Ecocert, according to one of the two possible standards over the last twelve months. Rainforest Alliance is also: